North East Diva 2023

Empowering women to achieve the impossible.

Up for grabs…

An elite jury will judge the contestants based on their talents for the nine sub-contests, while a group of well-known designers will vie for the Best Designer spot. The stage is now all set for the North East Diva 2023.




North East Diva is the most prestigious beauty pageant in North East India, providing a platform for young, talented models to showcase their skills on a national and international level. Organized by Pride East Entertainments Pvt. Ltd., a leading media satellite television network with five channels and one Assamese daily newspaper, North East Diva reaches over 9 million people in Assam and beyond, with a pan-India footprint.

North East Diva 2014

In its first season, North East Diva partnered with the prestigious Miss India Organization, resulting in the winner of “Vivel North East Diva 2014”, Jantee Hazarika, securing a direct entry amongst the top 14 contestants in Femina Miss India 2014.

North East Diva 2015

In the second season, North East Diva continued to raise the bar by partnering with the renowned COSMOPOLITAN group, offering even greater opportunities for contestants. The winner of the second season, Rubi Boro, has since gone on to achieve tremendous success and recognition, cementing North East Diva’s reputation as a launching pad for aspiring models and beauty queens.

North East Diva 2016-17

In the third season of North East Diva, the coveted crown was won by Peden Ongmu from Sikkim, showcasing the exceptional talent and beauty of young women from the North East region.

North East Diva 2018

Anindita Kakoti, the winner of Fiama Northeast DIVA 2017-2018, has achieved remarkable success in the pageant world. After winning the prestigious North East Diva crown, she participated in the Yamaha Fascino Miss India Diva 2017 finale, demonstrating her outstanding talent and beauty on a national stage.

North East Diva 2019

Malashya Kashyap, the reigning champion of North East Diva 2019 hailing from Assam’s Udalguri district! In a thrilling grand finale, Malashya outshone 19 other talented contestants from across the region to earn the coveted crown and become the official delegate of Miss Diva 2020.

North East Diva 2023-24

Success Stories

North East Diva 2023-24

Empowering women to achieve the impossible.